Blacktop Media ® … taking your message on the road.

Blacktop Media's idea for message delivery is a modification on an old idea. There is no doubt that outdoor is a consistent and unchanging advertising method. The questions are which medium is the most cost-effective and how do you reach the most people?

According to a study conducted by the American Trucking Association, truck side messaging has proven effective with “96% of people noticing truck side ads.” The problem is unless your company has a delivery fleet, the only way to get your message on a “mobile billboard” is by utilizing non-delivery trucks dedicated to advertising. While this is an effective medium, the cost is high due to the truck's single use.

So how does a business utilize the effectiveness of mobile advertising while keeping costs to a minimum? The answer is simple… existing truck routes.

Blacktop Media has partnered with trucking companies to offer mobile outdoor advertising in a cost-effective manner. Costs are determined by the route chosen and the term that the ad will run. If you are interested in targeting a specific audience or demographic Blacktop can help with this too.

Blacktop is dedicated to finding the right route for your message while working within your advertising budget.